I'm a can-do marketer leading creative teams to launch awesome stuff for awesome customers. I love my dog.

 
 

Currently

Product Marketing at Issuu
2015-present

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Issuu is the world's largest digital publishing and discovery platform. I own inbound and outbound product marketing for both publishers and readers, and partner closely with product, support, PR, design and management. I drive product go-to-market launches from the first customer research to the last retrospective, and I put the voice of the customer at the forefront of everything I do.

 
 Product shots from 2016 #newissuu launch, HTML5 redesign of the core issuu reading experience

Product shots from 2016 #newissuu launch, HTML5 redesign of the core issuu reading experience

 

“Rachel is incredibly bright, ambitious and a strong collaborator.”

— Jenny Roy, VP of Marketing at Glady, formerly my boss Lady at Lookout

 
 Website redesign launched at Lookout in 2015, paving the way for demand generation for new enterprise mobile security line of business

Website redesign launched at Lookout in 2015, paving the way for demand generation for new enterprise mobile security line of business

 

Previously

I got my start as a consumer web product manager at Evite and eHarmony.  Lookout was my first, and very lucky, foray into marketing. I managed inbound digital marketing (SEO, website redesigns and optimizations), kickstarted the content marketing practice, and hired two amazing employees and various awesome consultants and agencies. After working alongside such talented marketers at Lookout, especially PMM, I decided the next skill set to add to my toolbox should be product marketing, which took me to Issuu.  

 
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Digital + content marketing
2011-2015

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Product management
2010-2011
 

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Product management
2007-2010

 
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Contact

Email me at racheltorres at gmail.com, or ping me on LinkedIn or Twitter.

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