Strategic marketing consultant (with a heavy dash of “get shit done”). Previously led product marketing at Grovo. I love my dog.
Product Marketing at Issuu
Issuu is the world's largest digital publishing and discovery platform. I drove inbound and outbound product marketing for both publishers and readers, and partner closely with product, support, PR, design and management. I owned product go-to-market launches from the first customer research to the last retrospective, and I put the voice of the customer at the forefront of everything I did.
“Rachel is incredibly bright, ambitious and a strong collaborator.”
— Jenny Roy, VP of Marketing at Glady, formerly my boss Lady at Lookout
I got my start as a consumer web product manager at Evite and eHarmony. Lookout was my first, and very lucky, foray into marketing. I managed inbound digital marketing (SEO, website redesigns and optimizations), kickstarted the content marketing practice, and hired two amazing employees and various awesome consultants and agencies. After working alongside such talented marketers at Lookout, especially PMM, I decided the next skill set to add to my toolbox should be product marketing, which took me to Issuu.
Digital + content marketing